Dunk for a Cause: Sun Life's Charity Challenge Sparks Basketball Fever!

6:36 pm on 19 August 2023, Saturday

By Aira Miranda


Manila, Philippines – As the basketball frenzy continues to grip Manila, Sun Life is taking the excitement to the next level. Prepare for an exhilarating spectacle that not only unites local celebrities but also propels the sport into the heart of communities.


The spotlight shines on the ‘Sun Life 3x3 Charity Challenge’, an electrifying event scheduled from August 18 to 20 at SM Megamall Atrium.


While the opening event has already wowed the crowd with star power featuring celebrity players and seasoned pros  including Ael Banal, Brent Javier, Jollo Go, Andre Felix, Gab Banal, Thor Gomez, Brent Paraiso, John Custodio, Axel Torres, Pat Sugui, Kirst Viray, Ralph Molina, Martin Reyes, Miguel Aytona, Hendrix Jim, and Martin Javier, the real magic is yet to unfold. 


Speaking of stars, former Gilas Pilipinas player Marc Pingris added his star power to the event, showing up to support the cause. During the media briefing, he shared words of encouragement with the current Gilas Pilipinas roster, gearing up to battle international teams at the FIBA World Cup.


Here's where you come in. Catch up on the last two days of the challenge and get ready to be part of something monumental. It's your chance to step up, showcase your skills on the court, and be swept away by the national basketball fever. Not to mention, those who accept the challenge will proudly sport their very own Sun Life jersey, registration is free.


The Sun Life 3x3 Charity Challenge goes beyond just thrilling matches; it's about giving back to the community. For every player who steps onto the court, Sun Life is pledging P4,000 towards revitalizing basketball courts and launching fitness programs in communities across the Philippines. Your participation doesn't just amplify your love for the sport, but also fuels the drive for healthier lives among fellow Filipinos.


Did we mention that your social media game can also make a difference? Every like, share, and post with the hashtags #MovementMatters and #SunLifePartnerforLife will trigger another P4,000 donation towards the cause. It's the power of collective action coming to life.


As the basketball extravaganza resonates in Manila, a parallel initiative is in motion in Jakarta, Indonesia, with an awe-inspiring maximum donation of CAD 1 million. This synergy of sports, community, and compassion sets the stage for Canada Basketball's participation in the upcoming FIBA World Cup. NBA luminaries Shai Gilgeous-Alexander and Kelly Olynyk are ready to carry the torch, and Sun Life stands proudly as their Official Health & Wellness partner.


"Health and wellness are woven into Sun Life's DNA, and this event is a testament to our commitment," says Carla Gonzalez-Chong, Sun Life's Chief Client Experience and Marketing Officer. "Let's make movement matter, not just for ourselves but for the communities we serve. Let's create a legacy of health and vitality."


So gear up, Manila! The Sun Life 3x3 Charity Challenge is more than a game; it's a celebration of unity, vitality, and the spirit of giving. Be part of the movement, and let's keep the ball rolling towards healthier lives together.




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