The Philippines continues to grapple with illicit alcohol, which accounted for 31% of the country’s consumption in 2023, leading to an estimated P40 billion in lost tax revenue, according to the Transnational Alliance to Combat Illicit Trade (Tracit). These losses could have funded thousands of public school classrooms, roads, and hospitals.

Authorities intensified crackdowns in 2024, with the National Committee on Intellectual Property Rights (NCIPR) seizing P41 billion worth of counterfeit goods, including alcohol—up from P26 billion in 2023. 

Industry leaders warn that illicit alcohol sales harm legitimate businesses, fund organized crime, and pose health risks.

To combat counterfeiting, the Alcoholic Beverages Alliance of the Philippines (ABAPI) and the Alliance Against Counterfeit Spirits (AACS) launched the “Drink Authentic, Enjoy Responsibly” campaign, urging consumers to buy from reputable sellers. 

The Intellectual Property Office of the Philippines (IPOPHL) also advises buyers to stay vigilant, warning that counterfeit alcohol is not just a financial scam but a serious threat to public health and safety.