For many Filipinos, childhood memories of merienda often include a sorbetes vendor sliding scoops of ice cream into a soft bun. That simple pairing of cold sweetness and warm bread was both comforting and refreshing. Today, llaollao Philippines, the country’s No. 1 frozen yogurt brand, reimagines that nostalgic experience in a more elevated way with the launch of the new llaollao Brioche.

The Brioche is not just another frozen yogurt cup. It combines the brand’s signature creamy yogurt with a freshly baked, buttery bun, creating a contrast of temperatures and textures that feels both indulgent and light. Finished with sauces, fruits, and crunches, it is a treat that is familiar yet excitingly new.

“It’s warm and cozy, but still feel-good,” shared Erika Dee-Gonzales, Chief Operating Officer of llaollao Philippines. “With the Brioche, we’re introducing something that’s familiar, but completely unexpected. It is our way of creating new moments of joy.”

The Brioche officially becomes available on August 20, 2025 in select Mega Manila stores at P179. As a pre-launch treat, fans who attended the Wellness Lounge at SM Mall of Asia on August 14 enjoyed a special P99 offer that gave them the very first taste of this unique creation.

This new offering arrives as llaollao celebrates a milestone of 100 stores nationwide, a testament to its steady growth since opening its first shop in 2016. Over the years, the brand has served more than 30 million cups, establishing itself as a go-to choice for Filipinos seeking both health and indulgence. Adding to the celebration, llaollao was also recognized by Q Asia as the No. 1 Frozen Yogurt Brand in the Philippines.

As part of its expansion, llaollao will extend the Wellness Lounge experience to The Dessert Museum beginning August 21. A dedicated room will feature Brioche-themed corners, wellness-inspired spaces, and interactive elements, complete with complimentary vouchers for visitors.