Bonifacio Global City came alive with music, movement, and bold personalities as Sony Philippines hosted ULT Power Sound: Vibe Live at the BGC Amphitheater. What could have been an ordinary Saturday turned into a full-blown celebration of sound, streetwear, and self-expression.

But this was no typical tech launch. It was a vibe. From fashion-forward creators to rising music acts, the event spotlighted the ULT fam, a community of artists and tastemakers who know that audio is more than just what you hear. It is what you feel.

Guests were treated to a mix of photo spots, sneak peeks, and interactive moments before the show kicked off with messages from Sony executives. They shared how the new ULT series is designed for real-life listening, powerful, stylish, and made for the kind of crowd that loves to take their music anywhere.

Taking center stage were content creators Jacqueline Jala, David Guison, and Angelique Manto, who modeled streetwear pieces from Strong Village, SUOT.NATIN, and DBTK. It was fashion with a punch, matched perfectly with the energy of the new ULT speakers.

The ULT Power Sound line includes five products that balance bass, durability, and design. The ULT Tower 9, priced at P52,199, delivers club-level sound with customizable LED lights and a built-in battery, perfect for parties that don’t stay in one place. For those who prefer a wired setup, the ULT Tower 9 AC at P39,999 offers the same punchy performance without the portability.

On-the-go listeners will appreciate the ULT Field 5 at P19,999 and the more compact ULT Field 3 at P10,999. Both come with water resistance, long battery life, and adjustable shoulder straps that double as fashion accessories. And for karaoke nights or spontaneous sing-alongs, the ULT Mic at P9,999 is an easy plug and play option with fun vocal effects.

The night wrapped up with performances from A-Team, Jeremy G, KAIA, and Maki, turning the amphitheater into a lively celebration of creativity, music, and connection.

The full ULT Power Sound series is now available at Sony Centres and authorized dealers across the country.