BY AIRA MIRANDA

Australia’s beloved home and lifestyle brand, Anko, has officially landed in the Philippines, bringing its signature style and practicality to Filipino households. The brand’s first store in the country opened on November 7, 2024, at Glorietta 2, Makati City, a testament to its commitment to expanding its global footprint. Known for its trendy yet affordable home essentials, Anko promises to redefine the local shopping experience by blending functionality and flair.

At the heart of Anko’s appeal is its carefully curated range of products. From homewares and storage solutions to beauty essentials and pet care, Anko caters to every lifestyle need, making it a one-stop shop for Filipino families. This diverse selection reflects the brand’s philosophy of offering high-quality items without the premium price tag—an approach that has endeared it to millions across Australia and New Zealand.

A Warm Welcome for Filipino Families

The grand opening was graced by key executives, including Kmart Group Managing Director Ian Bailey, Anko Global CEO Arjun Puri, and Anko Philippines Country Manager Rachel Turner. They were joined by prominent figures from Ayala Land, Inc., including Mariana Zobel de Ayala and Paul Birkett, who underscored the significance of Anko’s arrival.

“Our success lies in delivering consistent product quality and exceptional value,” Bailey remarked. “As we open our first store in the Philippines, we’re excited to bring these same principles to Filipino families.” Puri echoed this sentiment, highlighting the shared values of home and family between Australia and the Philippines. “We’re thrilled to be part of Filipino homes, where family moments are cherished.”

Turner, meanwhile, emphasized the immense potential of the local market. “The Philippines is a vibrant market that resonates deeply with our brand. With a population of over 100 million, we see Anko as an opportunity to bring value and quality to more households.”

A Commitment to Quality and Design

Anko’s edge lies in its unique business model. By designing its products in-house and working directly with manufacturers, the brand eliminates retail markups, ensuring affordability without compromising on quality or style. The design team draws inspiration from global trends, ensuring that Anko’s offerings are both modern and versatile.

As a nod to its new market, Anko launched an exclusive Christmas bag designed by Filipino artist Jamie Bauza. This collaboration marries Anko’s contemporary aesthetic with local artistry, celebrating the Filipino spirit of togetherness during the holiday season. Bauza shared, “This bag blends Filipino traditions with Anko’s modern style, reflecting our shared love for family, especially during the holidays.”

“Kaya Bagay Tayo”

To further connect with its new audience, Anko introduced the "Kaya Bagay Tayo" campaign, reinforcing its aim to seamlessly integrate into Filipino lifestyles. The campaign highlights how Anko’s products can effortlessly complement any home, enhancing daily routines and special moments alike.

As part of the Kmart Group under Wesfarmers Ltd., one of Australia’s leading companies, Anko is poised to make a lasting impact on the Philippine market. According to Puri, customers can rest assured that the products available in the Philippines meet the same high standards as those in Australia and other Anko stores worldwide.

With Christmas just around the corner, Anko’s thoughtfully curated selections also make it the perfect destination for holiday shopping. Whether you’re looking for festive home décor, practical gifts, or even last-minute stocking stuffers, Anko offers everything you need to make the season merry and bright.