By Aira Miranda

 

On September 24, 2024, Uniqlo launched the "Peace for All" Global Photo Exhibition in collaboration with Magnum Photos, celebrating the power of peace through photography. 

 

This initiative highlights the incredible journeys of artists like Cristina de Middel, Lindokuhle Sobekwa, and Olivia Arthur, who traveled to countries like Vietnam, Ethiopia, and Romania to document the real-life impact of humanitarian support.

 

The "Peace for All" campaign is more than just a collection; it's a movement that merges fashion with philanthropy. With each purchase of a "Peace for All" T-shirt, customers are not only acquiring a stylish item but also contributing to a cause that aids vulnerable communities. 

 

The campaign has already raised over 1.5 billion yen, or approximately US$10 million, demonstrating the collective power of consumers to effect positive change. The funds are crucial in providing resources for essential humanitarian efforts that combat poverty, discrimination, and violence.

 

The exhibition, showcasing a stunning array of over 63 photographs, runs until September 29 at the Uniqlo Press Room in Makati City. Additionally, the "Peace for All" collection shirts are available at all Uniqlo stores, as well as on their app and website. By purchasing a T-shirt, you can help make a meaningful impact on the lives of those in need and support the ongoing efforts for peace worldwide.