Manila, Philippines – Siomai King, one of the country’s most recognizable and trusted foodcart brands, reached another historic milestone after being named Best Foodcart Franchising of the Year at the prestigious Asia Leaders Awards 2025. The awarding ceremony was held at the Embassy of Malaysia in Manila, gathering influential business leaders, entrepreneurs, and organizations from across Asia in a celebration of excellence, innovation, and leadership.
This remarkable recognition highlights Siomai King’s consistent impact on the Philippine food industry and its role in empowering aspiring entrepreneurs through an accessible and sustainable franchising model.

The Asia Leaders Awards 2025, honored companies that have demonstrated outstanding contributions to their respective industries. Siomai King stood out for its strong brand presence, operational excellence, and commitment to providing livelihood opportunities to thousands of Filipinos.

From its humble beginnings to becoming a household name, Siomai King has redefined what success looks like in the foodcart business—proving that quality, affordability, and consistency can coexist with entrepreneurial empowerment.
Under its parent company, House of Franchise, Siomai King has become a symbol of opportunity for many individuals seeking to start a business with manageable capital and strong brand support. Its simple yet well-loved product offerings, combined with a proven business system, have made it one of the most trusted foodcart franchises in the country.

The award recognizes not only the brand’s commercial success, but also its contribution to economic growth by creating income opportunities for partners and wholesalers nationwide.
The achievement was proudly celebrated during the JC Beyond Kick-Off 2026 event on January 11, 2026, held at the Metrotent in Ortigas, Pasig City. The gathering brought together employees, partners, and wholesalers for an evening of gratitude, reflection, and celebration.

The event marked the beginning of another exciting year, honoring the collective effort behind Siomai King’s success and reaffirming the brand’s commitment to growth, innovation, and continued support for its franchise community.
This distinguished recognition solidifies Siomai King’s position as a market leader in the foodcart franchising industry and celebrates its remarkable contribution to entrepreneurship, job creation, and accessible business opportunities in the Philippines and beyond.

Siomai King operates under the House of Franchise, a dynamic business ecosystem known for building scalable, sustainable, and people-driven franchise brands. Through innovative systems and a strong support structure, the House of Franchise has empowered thousands of aspiring entrepreneurs to start and grow their own businesses.
The award reflects not only Siomai King’s strong brand presence but also the effectiveness of its franchising model—one that prioritizes affordability, operational efficiency, and long-term partner success.

At the heart of Siomai King’s success are its founders, Jonathan So and Carlito Macadangdang, whose vision and leadership have transformed a simple food concept into a nationwide phenomenon.
Driven by the mission to make entrepreneurship accessible to ordinary Filipinos, the founders built Siomai King on the principles of quality, consistency, and empowerment. Their hands-on leadership and commitment to innovation have allowed the brand to continuously evolve while remaining rooted in its core values.

This award stands as a testament to their relentless pursuit of excellence and their dedication to building businesses that uplift communities.

The Asia Leaders Awards is a highly respected platform that honors outstanding organizations and individuals who demonstrate leadership, innovation, and impact across the region. Being named Best Foodcart Franchising of the Year places Siomai King among Asia’s most admired and influential brands.

Siomai King’s recognition was anchored on several key strengths:

•    A proven and scalable foodcart franchising model
•    Strong brand recall and consistent product quality
•    Comprehensive franchisee training and support systems
•    Affordability that opens doors to first-time entrepreneurs
•    Nationwide reach with strong local community impact

Through these pillars, Siomai King has helped countless individuals take their first steps into business ownership, creating sustainable livelihoods and employment opportunities across the country.
This award is not only a victory for the brand but also a celebration of its franchisees, partners, and employees who continue to uphold Siomai King’s standards every day. Their dedication, discipline, and belief in the brand have played a vital role in its growth and success.

Siomai King’s achievement reflects a collective effort—proof that when systems, leadership, and people work together, extraordinary results follow.

Siomai King is a back-to-back Asia Leaders Awards awardee from 2020 to 2025. This recognition proves our continued commitment to providing business opportunities, quality products, and excellent service for every Filipino. Winning Best Food Cart Franchising of the Year at the Asia Leaders Awards 2025 is not just a celebration of past achievements—it marks a launching point for even greater growth ahead.

With the continued leadership of Jonathan So and Carlito Macadangdang, and the strength of the House of Franchise, Siomai King is poised to expand further, innovate continuously, and empower more entrepreneurs in the years ahead.
As Siomai King proudly accepts this prestigious award, it reinforces the brand’s commitment to excellence, integrity, and empowerment. From humble beginnings to international recognition, Siomai King’s journey is a powerful example of how vision, perseverance, and people-centered leadership can build a legacy that inspires an entire industry.

Siomai King’s victory at the Asia Leaders Awards 2025 is not just an award—it is a symbol of leadership, trust, and enduring success in the world of foodcart franchising.