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5:30 pm on 29 October 2024, Tuesday
By Aira Miranda
Golf meets high fashion as Malbon, the acclaimed lifestyle brand, announces the opening of its largest store worldwide—right here in the heart of Bonifacio Global City (BGC), Manila. Known for blending the spirit of golf with streetwear appeal, Malbon’s massive new flagship store will span over half a city block, with a prime location at the Shangri-La, facing the bustling 5th Avenue.
Founded in 2017 by Stephen and Erica Malbon in Los Angeles, Malbon has quickly gained popularity for reimagining golf culture with a modern twist, attracting younger audiences and breaking traditional boundaries.
The brand’s unique collections, launched biweekly, fuse classic golf aesthetics with urban fashion elements. Malbon’s notable collaborations with iconic brands such as FootJoy, Coca-Cola, Jimmy Choo, and even the Wu-Tang Clan, showcase their versatility and innovative approach to design. With Erica Malbon’s Filipino heritage, there’s excitement about the potential for Philippines-inspired collections in the future—a nod to local culture in a global brand.
The upcoming BGC store won’t just be about apparel. Malbon’s popular Buckets Club, an exclusive community for golfers, athletes, artists, and creatives, will play a prominent role.
Members enjoy early access to product releases, invites to exclusive events, and access to golf activities catering to beginners and pros alike. This focus on inclusivity aligns with Malbon’s mission to make golf accessible to everyone, adding a social and communal aspect to their brand identity.
Adding to the allure, the store is backed by TKG Lifestyle, the same group behind nearby high-end concepts like Gentle Monster and % Arabica. Known for redefining the retail scene in the Philippines, TKG’s involvement suggests this Malbon flagship will offer a unique shopping experience that goes beyond traditional retail.
Stay tuned for more details, and follow Malbon’s newly launched local social media accounts on Facebook (Malbon PH) and Instagram/TikTok (@malbon.ph) for updates.