On June 30, 2024, the Filipino community in Milan, Italy gathered for the Italy Kalayaan 2024: Sandiwa Fiesta Europa. This annual celebration of Filipino heritage was filled with a spirit of entrepreneurship, with the generous participation from JC.

At the event, JC company representatives engaged with attendees, sharing the company's vision and introducing their line of products.

There were also amazing performances of talented Filipinos sharing the stage, from interpretative dancing, Mindanaoan folk dance, to talented singers serenading the audience, there was a lot for the attendees to enjoy.

Speaking of serenades, celebrity Pauline Mendoza captured the hearts of the crowd with her beautiful renditions of Kahit Maputi na ang Buhok and Sundo. Pauline was also seen enjoying her favorite drink –JC’s Organic Barley Juice during the event. According to her, she loves drinking JC Organic Barley especially on busy days to get that nutritional boost.

One of the highlights of JC's booth was a series of exciting activities and a raffle where participants could win major prizes. The grand prizes included three Siomai King food cart franchises, a MacBook Air, and two roundtrip tickets to the Philippines. 

The three lucky winners of the Siomai King food cart were Joshua Amante, Aileen Galicia, and Sheryl Pascua, who were thrilled to receive their prizes. 

Aileen Galicia, one of the grand winners of Siomai King food cart, shared her excitement in winning a life-changing opportunity: “I want to thank you [bosses Jonathan So and Carlito Macadangdang] and the whole JC company kasi– for their generosity, kasi diba you give something for the Filipinos. So, I feel very lucky to have this opportunity.”

And of course one of the most awaited parts of the event, the Mutya ng Kalayaan 2024 pageant, which showcased the beauty, talent, and advocacy of young Filipinas in Italy. 

Among the twelve beautiful candidates, Angela Joy Alvarado Mogan, a senior accountant from Urdaneta, Pangasinan, won the title of Mutya ng JC. Angela, who is 23 years old, wants to inspire young people and has said that joining the pageant was her way of honoring her great-grandfather.

JC’s participation at the Italy Kalayaan 2024: Sandiwa Fiesta Europa is only one of many initiatives to bring joy and opportunities to Filipinos all over the world. Just this June 9, JC participated at the Dubai Kalayaan Event 2024 and brought gifts of fun and entrepreneurship to the Filipino workers in Dubai. So, if you want to be a part of the JC community, just visit the official website at www.jcpremiere.com to know more.