Siomai King wins Franchising Hall of Famer of the Year at Asia Leaders Awards; unveils the “Adobo Siopao”

2:58 pm on 19 January 2024, Friday

Siomai King, a prominent figure in the franchising business, has been honored as the "Franchising Hall of Famer of the Year" at the Asia Leaders Awards (ALA). This recognition marks a significant milestone for Siomai King, showcasing its remarkable journey. Previously named "Franchising Company of the Year" for three consecutive years in 2020, 2021, and 2022. And in 2023 the company has finally achieved the esteemed Hall of Fame status.

Presenting the award was Ambassador of Malaysia to the Philippines H.E Dato Abdul Malik Melvin Castellino together with Tag Media Group Chief Executive Officer Mr. Andrew Nicolas, along with Chief Operations Officer Engr. Grace Bondad Nicolas.

A special awarding ceremony, which was attended by over 3000 individuals, was held during the JC Go Global Kick Off on January 7, 2024 at the Metrotent Convention Center in Pasig City.

Attendees at the event were also treated to an exciting surprise when Siomai King's co-founders, Jonathan So and Carlito Macadangdang, unveiled the latest addition to their menu: the Adobo Siopao. Picture Siomai King’s signature fluffy siopao bun, generously stuffed with a savory adobo filling that will satisfy the Filipino palate. Attendees got to have a taste of the new delectable flavor at the event as Siomai King gave out these buns of joy throughout the crowd.

With more than 1,000 branches, Siomai King proves that it is one of the leading food cart businesses in the country. The brand's promise of top quality and change has not just overcome difficulties in the business community, but also created new measures for success.

Co-founders Jonathan So and Carlito Macadangdang, who are the driving force to the success of Siomai King talk about tips for getting to a winning position. Their creative mindset and talent to handle market needs while keeping the brand's heart alive have been vital. So stressed how important it is to keep your vision, while Carlito Macadangdang talked about being flexible when things change.

Siomai King's success story isn't only about its tasty choices but also of adaptability, creativity and resilience. Switching from old-fashioned food cart businesses to an "online franchise" platform shows Siomai King's innovative approach in leading the franchise industry.

For those wanting to explore the world of franchising, Siomai King invites you to visit the House of Franchise website at and discover the transformative journey that has made Siomai King the Franchising Hall of Famer of the Year. 

Drop by the House of Franchise mega office at 35 Shaw Boulevard, Brgy. San Antonio, Pasig City and join this business revolution.


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