By Aira Miranda

In a grand showcase on September 5 at SM Makati, Ray-Ban, the revered eyewear brand, introduced its latest creations, Ray-Ban Reverse and Ray-Ban Ferrari, to a captivated audience.

Ray-Ban Reverse

The Reverse collection represents a paradigm shift in eyewear design. Four unisex sunglass styles feature a groundbreaking reversed lens, a marvel of engineering. The transition from traditional convex to concave shape offers a universal fit, catering to diverse ergonomic needs. Available in four iconic shapes – aviator, caravan, wayfarer, and boyfriend – this collection promises to flatter every face shape.

Ray-Ban Scuderia Ferrari 2023

Ray-Ban Ferrari heralds a new era in eyewear. Crafted from Liteforce and Carbon Fiber materials, it combines unmatched lightness, flexibility, and durability. Liteforce, a staple in aeronautics, guarantees unparalleled wearability, while Carbon Fiber's exceptional strength-to-weight ratio ensures unrivaled comfort. This collection embodies the precision and exclusivity synonymous with the Scuderia Ferrari brand.

Mini Paul, Senior Brand Manager at House of Branded Lifestyle Inc., the entity responsible for bringing Ray-Ban to the Philippines, emphasized, “For generations, Ray-Ban has always raised the bar by reinventing what eyewear can do for consumers. Ray-Ban continues to leverage the power of our iconicity while bringing innovation and tech to our classic styles, and time and time again, we make sure that we bring this to the Filipinos.”

For eager buyers, Ray-Ban offers three enticing promotions throughout September. With any purchase of Ray-Ban Reverse in SM Department Stores, customers receive a complimentary Ray-Ban Duffle Bag. 

Additionally, purchases from the Ray-Ban Ferrari Collection ranging from P12,990 to P28,990 enter you into a raffle for a chance to win a trip for two to Abu Dhabi for the F1 Grand Prix in November 2023. The new Ray-Ban collection is now available in all SM Department Stores and Vision Express branches nationwide.

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