By Carby Rose Basina

Eyes here, fur parents! The country’s first grain-free dog food, Petchola True, has arrived!

In a “pup-up” tour organized by pet retail and service chain Pet Lovers Centre, social media personality Nico Bolzico and his pet dog Pochi introduced the brand. According to the fur dad, Petchola started “out of a necessity” to bring premium pet food that is made in the country, all while debunking the misconception that imported dog food is always the way to go.

“Petchola True is your trusted companion in ensuring that your pets get the freshest & healthiest nutrition that’s attuned to their origins. It helps fuel their adventurous hearts so you can continue sharing your best memories - as a family,” the brand wrote on its website. “Every pet is different, that is why it is important that we satisfy his true biological needs. As a result, we created a grain-free formula that gives them the best, complete and balanced nutrition as nature intended.”

It uses premium components in ideal proportions, including vegetables, highly digested animal protein, necessary vitamins, minerals, amino acids, antioxidants, and probiotics. It is made to highlight a diet that has been carefully considered and is meant to reflect dogs' natural origins. It has the components you need to maintain your dogs living a balanced, happy life, just like their ancestors did.

Made with no fillers, no colorants, and no artificial flavors or preservatives, Petchola True combines a “ uniquely crafted complex inspired by locally available ingredients to provide advanced immunity to keep our dogs healthy and live life to the fullest.”

It uses coconut oil that promotes a glossy coat and good oral health, moringa that helps prevent long-term health issues, and aloe vera to strengthen and stimulate the immune system.

Ready to stay true to your pet’s origins? Visit Petchola True at @petcholaph and @petloverscentreph on Instagram for more details.