Chivas Regal relaunches pop-up bar concept

5:33 pm on 13 November 2022, Sunday

By Ryan Louis Mantilla 
After a successful four-month run on Bonifacio High Street, the Scotch whisky Chivas Regal has relaunched its pop-up bar concept in Manila, this time at Uptown Parade.

According to Chivas Regal’s brand manager, Mary Jane Wong, the pop-up bar concept relaunch is just the first of many consumer-facing initiatives to come. "We want to continuously engage with our consumers while providing a unique and memorable brand experience every time; and we are just getting started! Watch out for more exciting news from Chivas Regal."

The relaunch includes a line-up of DJs, live shirt printing, cocktail making, and freshly kegged highballs on tap. The upper floor is home to a selfie-ready lounge area with its very own throne, while the ground-floor bar offers a specially curated collection of refreshing whisky cocktails.

The Chivas brand ambassador, Owen Roberts, said that with the success of the first pop-up, they couldn’t be more "excited to be back and in a great new location."
For a free whisky highball, visitors to the Chivas pop-up can download the app and register. The Chivas pop-up bar is located at Uptown Parade until the end of January 2023.


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