By Ryan Louis Mantilla

After his multiple acting projects this year alone, Ryan Gosling joins the roster of Gucci endorsers as the new face of the brand's travel campaign, following in the footsteps of Jared Leto, Lana Del Rey, and Harry Styles.

The new Gucci Valigeria campaign draws inspiration from the travel culture that has defined the brand's legacy. Through the lens of photographer Glen Luchford, creative director Alessandro Michele defies a traditional sense of storytelling and places the campaign in an ethereal aspect.

Arguably, the fashion house is known for tapping the most fashionable names in Hollywood. Gosling, on the other hand, has wowed the eyes of the public thanks to his sophisticated fashion choices on red carpets. So, unsurprisingly, his name is on the list of endorsers who certainly exude an exceptional sense of style.

The Gucci Savoy collection tells the story of a journey apart from the usual splendors of travel. Hence, Gucci Creative Director Alessandro Michele wanted to create a campaign where the protagonist travels across the conceptual perspective. "Travel for Gucci was never purely physical. Gucci is the brand that accompanied the artists, writers, actors, and directors of Hollywood on their journeys."

"This is why I wanted the advertising campaign to recount a situationist dimension where the protagonist traverses a "non-place" that is first and foremost a mental place," said Michele.

Guccio Gucci began the company in Florence in 1921, after traveling to Paris and London as a teenager, where most of the design inspiration traces back to places he had been to. So, a significant portion of Gucci's ancestry might only have emerged with travel. And in homage to The Savoy, where the house's founder served as a porter when he was younger, Gosling shows both new and vintage pieces of luggage clad in '70s-style ensembles.

The recent collections blend traditional Gucci elements like webbing stripes and the beige logo with contemporary embellishments like studs. In addition, the Gucci Savoy collection features a variety of travel accessories in different sizes and shapes, including trolleys, suitcases, duffle bags, bowling bags, totes, hat boxes, and beauty cases.

Gosling appears in the photos pushing a bellman's cart on a beach while dressed in a Gucci-print suit. To honor the debut, Gucci features Heart's classic "Magic Man," in which Gosling wears a cowboy hat surrounded by GG-print bags and trunks before jumping into a pickup truck full of more, guess it, Gucci.

"In the new Gucci Valigeria campaign, Ryan Gosling sets off on a journey in search of the unexpected, speaking to the House's imaginative vision of travel and the magical worlds it can lead to. Heritage-infused trolleys, duffle bags, and accessories from the Gucci Savoy collection, a nod to founder Guccio Gucci's beginnings as a porter at The Savoy in London, accompany the actor, screenwriter, director, and musician through a dreamlike dimension as the House's century-long legacy in luggage comes to the fore," said the brand in the press release.