On December 12, 2025, joy and hope filled the halls of the Alay Pag-Asa Christian Foundation, a nongovernment organization registered with the Securities and Exchange Commission and known for its strong spiritual values and unwavering commitment to supporting children’s education. On this special day, the JC Cares Foundation made dreams come alive through its heartfelt program, JC Cares: 12 Letters, an initiative dedicated to granting 12 meaningful wishes from the children of the foundation.

The event brought together children, volunteers, partners, and the JC community for an afternoon filled with inspiration and compassion. At the heart of the celebration were the twelve handwritten letters—each one a child’s sincere wish. Some asked for school supplies to support their studies, others dreamt of toys they had long desired, and a few wished for simple necessities to help their families. Each letter carried a story, and each story became a mission for JC Cares to fulfill.

With the leadership of founders Jonathan So and Carl Macadangdang, JC Cares once again demonstrated its dedication to making a positive impact on the lives of Filipino children. Their vision continues to empower communities and uplift young dreamers by showing them that their hopes matter and that help can come from people who genuinely care.

The event became even more meaningful with the involvement of JC Wholesalers and Partners, who took part in granting the children’s wishes. Their presence and generosity added warmth to the celebration, proving that the spirit of giving is strongest when shared. Together, they helped turn the 12 letters into 12 unforgettable moments of happiness, reminding the children that they are seen, valued, and supported.

The atmosphere during the two-hour program was filled with laughter, music, and emotional moments as the children opened their gifts. For many, it was more than receiving an item—it was the feeling of being loved, remembered, and encouraged. The smiles on their faces were a powerful reminder of what kindness can do.

JC Cares: 12 Letters was more than just an outreach activity; it was a beautiful celebration of hope, compassion, and community. Through this initiative, JC Cares Foundation reinforced its mission to uplift children and empower the next generation to dream big and believe in a brighter future.

As the event came to a close, the message was clear: one act of kindness can spark endless possibilities, and with organizations like JC Cares and partners who stand with them, many more lives will continue to be touched and transformed. JC and House of Franchise remain in support of the JC Cares Foundation and its ongoing initiatives.