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3:40 pm on 6 August 2022, Saturday
Entravision MediaDonuts, a digital marketing performance and branding solutions platform in Asia-Pacific has signed a partnership agreement with Carousell Media Group for Carousell in the Philippines and Cho Tot in Vietnam, as their official reseller. Carousell Media Group is a recommerce marketing platform in Greater Southeast Asia. Recommerce or reverse commerce is the selling of previously owned, new or used products, online.
Through this partnership, brands can advertise on premium real estate in Carousell’s e-commerce space while leveraging its advanced contextual and audience targeting capabilities. Carousell Media Group has a database of 58 million registered users across Greater Southeast Asia (Carousell, Mudah.my, Cho Tot, OneKyat, Ox Street, and Refash). Millennials comprise 70% of this targeted group of highly engaged consumers with buying intent. According to SimilarWeb PH, Carousell Philippines is the number 1 online classifieds in the Philippines with 5.4 million monthly visits.
In addition, advertisers can leverage on Connect, Carousell Media Group’s off-platform solution, to engage consumers across the open internet through millions of other publishers across mobile and web app inventories. Powered by The Trade Desk technology, the leading independent DSP, this feature allows brands to target and retarget users throughout their buying journey.
“Our recommerce marketplaces across the region have emerged from the pandemic in an extremely strong position. More consumers are shopping for secondhand items, growth has accelerated, and the interest from brands has soared. As we scale our media offering in the Philippines, we are excited to partner with Entravision MediaDonuts to connect advertisers with passionate communities and sustainability-conscious shoppers,” said JJ Eastwood, Managing Director of Carousell Media Group.
Pieter-Jan de Kroon, CEO of Entravision MediaDonuts, noted, “The Philippine internet economy has reached USD 17 billion, and is expected to grow to USD 40 billion by 2025. Entravision MediaDonuts is in the Philippines to provide on-ground support to all marketers expecting the best-in-class solutions for their digital media campaigns.”
On the partnership with Carousell Media Group, de Kroon shared, “We are very excited to represent Carousell in the Philippines, which will help advertisers achieve superior performance at scale. The digital media landscape is evolving fast in the Philippines and we’re seeing a very interesting opportunity, especially in the e-commerce space. Therefore, this partnership will be a game changer for all companies eager to exceed their media and business objectives by implementing sophisticated campaign strategies and levering Carousell’s targeting capabilities.”