On November 28, 2024, The House of Franchise marked a significant milestone by winning the prestigious “Franchise Company of the Year” award at the Asia Leaders Awards, held at the Embassy of Indonesia in Makati City. This esteemed recognition celebrates the company’s outstanding business strategies and its unwavering commitment to empowering Filipino entrepreneurs, shaping the future of the Philippine franchise industry.

Held at the elegant embassy, the event highlighted The House of Franchise’s remarkable achievements, particularly the success of its flagship brand, “Siomai King”. This honor is a testament to the visionary leadership of President and CEO Jonathan So and Vice President and CFO Carlito Macadangdang, whose innovative approach and tireless dedication have driven the company’s remarkable ascent in the competitive franchise sector.

Both So and Macadangdang are widely regarded as influential figures in Philippine franchising. Their business acumen has transformed The House of Franchise into a beacon of opportunity for aspiring entrepreneurs across the country. Their leadership philosophy centers on empowerment, inspiring franchisees while maintaining a focus on operational excellence, which has made the company a trusted partner for business owners at all stages of their journey.

At the core of The House of Franchise’s success is its ability to provide accessible, scalable business opportunities. Siomai King has become a game-changer, allowing many Filipinos to achieve financial independence and overcome the barriers to entrepreneurship. This commitment to empowerment has enabled the company to fulfill its mission of providing aspiring franchisees with the necessary tools and support to succeed.

The company’s achievements were further solidified in 2024 when it was inducted into the Franchising Hall of Fame at the Asia Leaders Awards, with Siomai King earning the prestigious title of “Franchising Hall of Fame of the Year.” The award was presented by Mr. Martin Pandapotan, Trade Attaché of the Embassy of Indonesia, and Grace Bondad Nicolas and Andria Nicolas, President and Vice President of Asia Leaders Awards. This recognition, coupled with The House of Franchise’s consistent victories as “Franchise Company of the Year” from 2020 to 2023, highlights the company’s sustained leadership and commitment to excellence. 

This continued recognition culminated in another celebration at the JC 2025 Kick-Off in Metrotent, Ortigas Pasig City, where The House of Franchise was once again celebrated for its achievements and its induction into the Asia Leaders Awards “Franchising Hall of Fame”.  This honor further underscores the company’s status as an industry leader and its dedication to uplifting Filipino entrepreneurs.

With a growing portfolio and an unyielding commitment to innovation, The House of Franchise is well-positioned for continued success and leadership in the Philippine franchise market. Under the visionary leadership of Jonathan So and Carlito Macadangdang, the company’s future looks brighter than ever, empowering the next generation of entrepreneurs to achieve their business dream.