By Ryan Louis Mantilla 

James Reid is one of the Asian musicians featured in Kenzo's latest campaign, joining other Asian artists, including Tyson Yoshi, Aisyah Aziz, Afgan, BIBI, Erik, Jaylerr, and Julia Wu.

New photographs show the singer and actor donning pieces made by Nigo, the French luxury brand's artistic director. 

Based on the notion of "Real-To-Wear," the KENZO Fall-Winter 2022 collection delivers an authentic wardrobe with an innovative design approach. The Fall-Winter 2022 collection is associated with the brand's "Real-to-Be" campaign. 

NIGO establishes a platform that integrates conventional dress norms, tailoring ensembles inspired by unisex silhouettes. In the "Real-To-Be" fashion tale, eight young artists from Asia come together to exhibit the collection. Nigo drew influence from Maison's history and modern sartorial philosophy, visible in the items' genderless silhouettes.

Reid's clips and photographs end with him in the spotlight against a red billboard. The Filipino-Australian artist's Instagram account urged his followers to "be persistent" with their visions and "stay real and loyal" to themselves. "I launched my music label to uplift artists who hold similar values as me. From what I create and share with the world to how I style myself; everything aligns with who I am. Show off your fierce confidence! You are here to be YOU. Be "Real-To-Sing" like me, Dress "Real-To-Wear" like KENZO."

Reid recently launched the music video for his single "u & I," which includes Filipino-American model Kelsey Merritt.