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8:00 pm on 28 September 2022, Wednesday
By Carby Rose Basina
Reality TV fans will for “shore” be “sashaying” their way as Cheez-It announced its collaboration with drag queen RuPaul and Jersey Shore’s Nicole “Snooki” Polizzi!
“Since the first show of the modern reality TV era hit the airwaves in 1992, Cheez-It® has been by fans' side as THE original cracker made with 100% real cheese to snack on during those can't-miss nights and weekend-long watch-a-thons,” the cheese cracker brand wrote in a press release.
It added, “Cheez-It has even made a few cameos as a go-to snack on-screen. To celebrate 30 years of reality TV realness, Cheez-It is honoring the only genre that's as obsession-inspiring as Cheez-It crackers with exclusive Cheez-It Reality TV Collector's Cheddition boxes.”
The two “limited-cheddition” boxes each showcase the two icons who have established themselves as unmissable figures in the reality TV industry thanks to their frequently absurd, occasionally salty, and consistently satisfying on-camera personas. “From dancing like no one is watching at the club to critiquing unfiltered lip-syncing battles, Snooki and RuPaul have paved the way for 100% realness on-screen.”
“As a brand with 'real' at the core of its product, it was important for Cheez-It to highlight stars who truly embody what it means to be real. Snooki and RuPaul have always and continue to give fans an authentic portrayal of themselves during each reality TV episode, no matter what is thrown their way," said Erin Storm, Senior Marketing Director of Cheez-It. "It only makes sense for Cheez-It to celebrate the unfiltered genre filled with 100% real stars, just like our original, made with 100% real cheese snack.”
Fans of reality television and Cheez-It can purchase one (or maybe both!) of the two limited-edition Cheez-It Reality TV Collector's Cheddition boxes at CheezItHQ.com.