By Carby Rose Basina

Italian luxury brand Prada has unveiled its new signature feminine fragrance, Prada Paradoxe.

In a press release, the brand shared that Prada Paradoxe “captures the essence of the undefinable and ever-evolving Prada woman, who is never the same, but always herself. Showcasing a timeless white flower bouquet reinvented into an avant-garde signature and encapsulated in an iconic yet unexpected triangular bottle, the fragrance embraces all paradoxical dimensions of scent and self.”

Prada Paradoxe is a celebration of multifaceted self-discovery and expression in ongoing evolution: a woman who is never the same, yet always uncompromising herself.

“The Prada paradox is an expression of the complexity of the self and the liberation that comes with being an indefinable woman. Here, women's contradictions reveal their commonalities, unlocking multiple dimensions of being while starting a dialogue that dissects and discovers. The perpetual push-pull of paradox is an intention, a positive purpose, and a space to embrace the symphony of women’s unique expressions to be any number of things at any one time.”

 An icon, reconstructed

The Prada Paradoxe bottle is “an expression of the house’s essence of reinvention and constant, inquisitive dialogue. Inspired by the original iconic Prada triangle logo, the bottle sees the logo reinvented again into a timeless possession.”

“The luminous, radical structure of the bottle encapsulates the Prada codes of sophistication and avant-garde with a touch of eccentricity. The signature triangle shape is contrasted by rounded angles, while the accents of the intense black logo are presented on a delicate coral pink hue. Feminine, yet disruptive - and immediately recognizable - the bottle is topped with a gold pump mirroring the gold logo stamped upon the jet-black cap, and finished with the Prada coat of arms.”

Iconic ingredients, reinvented

Prada Paradoxe explores the enigmatic sides of iconic ingredients to offer fresh sensory delights. Prada Paradoxe is the intimate realization of a unique curation of dimensions.

“With dominating notes of neroli and jasmine, the timeless florality of a white flower bouquet is twisted with an avant-garde olfactory signature of Ambrofix™ and Serenolide™ to create an intimate and enduring trail led by a vibrant warmth…A technological world first sees Prada Paradoxe explore nature through an innovation shaped for Prada that extracts the scent of the neroli bud before it opens. The fragrance reinvents freshness by capturing the brief floral, crispy and fresh dimension of the flower.”

Prada Paradoxe is an Eau de Parfum available in the following sizes:

30ml / 1.0fl oz - PHP 4,550
50ml / 1.7fl oz - PHP 6,500
90ml / 3.0fl oz - PHP 9,400