By: Catherine Cueto

DIGITAL wallet GCash on Tuesday said that they are now focusing on hyper localization and partnerships with local government units (LGUs) to extend financial services to the countryside as part of its vision towards financial inclusion for all.

In a statement, GCash said that by using local dialects and employing more localized marketing activities, GCash makes it easier for consumers to understand and embrace various previously unavailable financial offerings, such as sending and receiving money, savings, insurance, etc. investment, and lending.

Martha Sazon, President and CEO of GCash, said these efforts would allow even tricycle drivers, wet market vendors, and local traders to accept GCash payments and avail of other financial services. 

GCash also gives sari-sari store owners additional livelihood opportunities with GCash Pera Outlet by turning them into digital community hubs.

“Our plan is to go to the provinces and provide these services to the underserved. We want to transform their lives the way we have done in the metros,” Sazon said.

GCash recently launched GCash Jr for kids 17 and below with a GCash-verified parent.

The statement said that GCash is the country’s top financial app, with around 69 million users and 5.2 million merchants and social sellers.

Through GCash, customers can easily purchase prepaid airtime; pay bills nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from partner merchants and social sellers; and get access to savings, credit, insurance, and invest money, all at the convenience of their smartphones.