By Carby Rose Basina

KISS Products, Inc. has unveiled BEAUTIFY.TIPS: a new online destination dedicated to all things beauty!

“What's hip, what's happening, what's new, what's next…the online beauty magazine touted as 'Your New Guide to Gorgeous' features the latest tips, tricks, and trends to help beauty lovers at all skill levels DIY their best life. Coverage includes all products, all brands across beauty, to meet the needs of today's discerning and diverse beauty consumer,” the beauty brand wrote in a press release.

KISS is a top brand in high-quality beauty goods and services, with well-known brands available in more than 100 countries. Since 1989, KISS has empowered beauty lovers to "Bring the Salon Home," and the introduction of their new, independent website advances the company's cutting-edge innovation and uncompromising dedication to ethics, honesty, and perfection.

KISS has tapped Janene Mascarella as editor-in-chief of BEAUTIFY.TIPS. “Janene brings 20 years of experience as a beauty and lifestyle journalist. Her work has appeared in top-tier magazines, newspapers, and online outlets such as Glamour, Cosmopolitan, Self, USA Today, Parade, Women's Health, and CNN.com. Prior to joining KISS, Janene was BELLA Magazine's Beauty Director, where she oversaw beauty content across print and digital for 11 years.”

It added, “Janene's substantive knowledge of the industry, relatable on-camera appearances, vast media and publishing experience, and unparalleled passion for beauty products makes her appointment as editor-in-chief of BEAUTIFY.TIPS by KISS the perfect fit. She will use her decade-long beauty editor expertise and creative spark to oversee all expressions of the site's steady stream of multimedia content, which includes tips & trends, news & reviews, videos & tutorials, guides & quizzes, spotlights & interviews, and more.”

“KISS has been my go-to nail and lash brand (both personally and professionally) for many years, and I'm beyond thrilled to join the company and build a place where beauty lovers at all skill levels can find confidence, conversation, and community,” Janene shared.  “I have spent the last decade as a beauty editor, and this next chapter of my career is truly a dream come true.  My goal is to empower and inspire readers one BEAUTIFY tip at a time.”

BEAUTIFY.TIPS aims to celebrate beauty as the “ultimate form of self-expression, promote body positivity, and champion glam for all. From demystifying hair spray holds, to TikTok trends worth trying, expert tips from celebrity makeup artists, or the ultimate fashion nail edit, Janene and her team of writers and content creators will serve today's discerning and diverse beauty consumer in search of inspiration, advice, and trust-worthy product recommendations.”

SVP Global Marketing, KISS Products, Inc. Annette DeVita-Goldstein noted, “As a global beauty leader, the launch of BEAUTIFY.TIPS is a perfect new venture for KISS Products. It will be the go-to destination for the highly involved beauty consumer interested in staying in-the-know. The platform will focus on all categories across the beauty space and become an indispensable source of information, education, and inspiration.”